Overview

VetMed Home is a veterinary clinic located in Belgrade, Serbia, dedicated to providing comprehensive and compassionate care for pets. With over 30 years of experience, the clinic offers a wide range of services, including surgeries, examinations, microchipping, and vaccinations. The website serves as an informative platform, featuring a blog with articles on common animal diseases, details about the services offered, engaging images and illustrations, and more.

Design Process

Color Palette

The website utilizes a clean and professional color scheme, combining neutral tones with subtle accents. This approach conveys trustworthiness while keeping users visually engaged. The strategic use of colors highlights key elements such as call-to-action buttons and important information, guiding users efficiently through the site.​

Typography

Modern, sans-serif fonts were selected to ensure optimal readability across various devices. The text is simple and easy to digest, creating a smooth reading experience for all users.​

Layout

The website layout is structured for simplicity and ease of navigation. The homepage includes well-defined sections for services, team introductions, blog posts, and contact information. Key elements, such as the service descriptions and booking form, are strategically placed for easy access, ensuring users find the necessary information with minimal effort.​

Tools Used

• Figma – Utilized for wireframing, prototyping, and UI design, enabling a collaborative approach and quick iterations while keeping user experience the top priority.​
• Adobe Photoshop – Employed for image editing and creating engaging visuals and illustrations.​
• Webflow – Used for CMS integration and responsive design implementation, providing the flexibility to create dynamic content areas, such as blog posts and service listings.​
• Custom Code (HTML/CSS/JavaScript) – Applied for styling and interactive elements like the booking form and image sliders.​

Development Process

As the lead developer, I collaborated closely with the design team to bring the concept to life. The development focused on:

Front-End Development

• The website was built with Webflow for structural development, ensuring a strong foundation.​
• Custom HTML, CSS, and JavaScript were used to enhance styling and interactivity, such as dynamic booking form fields and responsive image galleries.​

Responsive Design

• Webflow’s responsive grid system and additional CSS media queries were used to ensure a mobile-friendly experience.​
• The website was tested on multiple devices to guarantee a seamless layout adaptation.​

Booking Form Implementation

• The booking form was designed for an easy step-by-step process, including fields for selecting services, preferred dates, and pet information.​
• The form submission was linked to an email notification system, allowing the team to process appointments efficiently.​

Webflow CMS Integration

• Webflow’s CMS was implemented for dynamic blog posts and service listings, allowing the client to easily add, update, or remove content without needing a developer.​
• Content updates in real-time based on changes in the CMS.​

Key Features

• Informative Blog – A dedicated blog section with articles on common animal diseases, health tips, and preventive care, providing valuable information to pet owners.​
• Comprehensive Services Overview – Detailed descriptions of the services offered, including surgeries, examinations, microchipping, and vaccinations, ensuring clients are well-informed about available care options.​
• Engaging Visuals – High-quality images and illustrations showcasing the clinic's environment, staff, and happy patients, creating a welcoming and trustworthy impression.​
• Mobile-Friendly Design – Optimized layout and functionality for both desktop and mobile users, ensuring a seamless experience across all devices.​

Challenges & Solutions

Challenge 1: Ensuring a User-Friendly and Informative Blog Section

Solution: A well-organized blog layout was implemented, categorizing articles by topics such as diseases, treatments, and pet care tips. Search functionality was added to help users find relevant information quickly.​

Challenge 2: Creating an Engaging Visual Experience

Solution: High-quality images and custom illustrations were incorporated throughout the site, reflecting the clinic's friendly atmosphere and dedication to pet care. Adobe Photoshop was used to edit and optimize visuals for web use.​

Outcome

The final result is a modern, user-friendly website that allows clients to access valuable information about pet health, explore the services offered, and easily book appointments. The responsive design ensures a smooth experience across all devices. Webflow’s CMS provides the client with full control over content updates, reducing reliance on a developer for routine changes.​

The website is live and serves as an informative hub for pet owners, reflecting the clinic's commitment to providing exceptional veterinary care.

‍